New e-Magazine Quarterly NorCal ARABIAN HORSE NEWS

The Northern California and Sierra Nevada region is one of the most desirable places to live in the world. CalNev Arabian Horse News endeavors to increase the market share of the economic growth in the area for Region 3 members.

Using multichannel electronic marketing our new e-Magazine will use

• e-mail (permission based newsletter)
• RSS 
• Blogs

to connect with the real estate, human resources, education, recreation and media pros who serve the region. Packaging the Arabian horse along with other regional recreations such as golf, skiing, wine tasting, the emphasis will be on lifestyle, zeroing in on the diversity and versatility our breed offers! Connect the dots - the I5 corridor development, new communities create new demands for equestrian sport - why not get a piece of this using cost efficient technology?

Region 3 Website Committee Members Rik Harnden and Irene Deem are working to develop a network coordinated with the Discovery Farm revisions to bring new business to your Arabian enterprise.

• CalNeva ARABIAN HORSE NEWS will find new friends for the breed, and new customers for Region 3 breeders, trainers and sellers. CNAHN is a much needed portal to the general public for the Arabian industry in our area.
• The NEWS teaches the pros serving growth areas to appreciate the attractive opportunities for both adults and children offered through the Arabian Horse Association clubs, shows, events and social activities. Our information is designed for dissemination across these channels through affordable e-mail PDFs which can also be printed in beautiful color, RSS feed and Blogs.
• Styling - you will enjoy the fresh graphics and photography, and a unique editorial stance. The beauty is still there, but the intimidation is not.
• The NEWS will provide articles helping real estate pros sell equestrian properties, supply hospitality and recreational facilities with resources, provide human resource and real estate pros with materials for welcome packages for new employees and property buyers; educators will enjoy ideas for class trips, learn what equestrian sport has to offer today's youth.
• CNAHN will draw traffic to the Arabian Horse Association Region 3 website, increasing our base of support for our clubs, shows and individual members.
• Styling: you will enjoy the fresh, contemporary style of this magazine, rated "E" for Everyone.
• Low Risk: because we are not printing we are avoiding that cost and can use new technology to identify the best way to reach our potential customers.
• ROI: one of the attractive features of electronic advertising is that it produces accurate metrics which tell us exactly how well our communications are working.

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